Sustainability
Today’s business environment is becoming increasingly uncertain, driven by a shrinking workforce in an aging society, a declining birthrate, and evolving workplace dynamics shaped by more diverse values. These shifts are giving rise to a wide range of complex and interconnected social challenges.
At SOFTBRAIN, our mission is to maximize customer productivity.
We deliver transformative software solutions across all customer
touchpoint operations, including marketing, sales, and after-sales service, by leveraging both advanced IT and dedicated services.
Through these efforts, we are committed to driving the success of our clients’ business.
We believe that building a sustainable society, hinges on the continuous creation of new social values through diverse and meaningful services and. products. Through these efforts, we aim to foster a society where business growth and the well-being of working individuals can improve, hand in hand.
We view our own business growth as a driver for enhancing productivity across many companies. From the perspective of sustainability, which includes human capital investment to support organizational development, we have set our goals, metrics and initiatives to focus on the improvement of the organization as a whole.
1. Governance
With this sustainability philosophy as the foundation of our management, we will maintain an organizational framework that supports timely, informed in response to evolving social and economic environment,
while fostering strong engagement with both internal and external stakeholders.
2. Strategy
The four key materialities for sustainable growth are established based on an assessment of risks and opportunities related to the medium- to long-term corporate value and business continuity.
These materialities drive our ongoing efforts to contribute to the creation of a sustainable society.
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Expanding services
that drive customer
productivityWe will strive to deliver improved and better services that enable shared growth between our clients and ourselves.
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Attracting diverse
and exceptional talentsWe will make ongoing efforts to secure diverse and talented individuals who are essential for the development and delivery of better services.
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Providing opportunities
for talent development
and active contributionGuided by our Code of Conduct, “ten years’ worth of growth in three years”, we actively create opportunities that encourage bold challenges and accelerated development.
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Delivering stable
servicesWe will deliver robust security features in our solutions and strive to provide a stable platform, so that our clients can continue using our solutions with confidence and peace of mind.
3. Risk management
We have identified risks and opportunities in the external business environment, and established a framework to ensure our operations are strategically aligned with these factors.
To maintain sound management through proper risk control and operation, we have established a “Risk Management Policy” to prepare for the occurrence of risks that could significantly impact on our business.
External environment
Risks
Opportunities
- Declining birthrate and aging
population - Future market contraction
and difficulty hiring specialized talent - Growing demand
for sales productivity
- Diverse values and work styles
- Declining engagement
and labor productivity - Recruitment
of diverse human resources
- Technological evolution
- Risk of cyberattacks
and commoditization of our service - Expansion of services
through new technologies